Performance Marketing Specialist - Drive Growth with Paid Media & Analytics

Are you a data-driven marketer with a passion for turning ad spend into measurable growth? Penbrothers is seeking a Performance Marketing Specialist to lead our paid media, analytics, and lead-generation strategies in the vibrant heart of Bali.

In this role, you will work closely with our marketing team to develop and implement high-impact paid media campaigns across various platforms, including Google Ads, Meta, TikTok, and Instagram. You will leverage data analytics tools like Google Analytics, Google Tag Manager, and Meta Business Suite to track performance and optimize campaigns for maximum ROI. Additionally, you will collaborate with our sales and product teams to ensure our marketing efforts align with business goals and drive measurable growth.

📋 Tanggung Jawab Pekerjaan

• Develop and manage paid media campaigns across Google Ads, Meta, TikTok, and Instagram, focusing on performance metrics like CTR, conversion rates, and ROAS.
• Analyze campaign data using tools like Google Analytics, Google Tag Manager, and Meta Business Suite to identify trends, optimize performance, and improve future strategies.
• Collaborate with the sales and product teams to align marketing efforts with business objectives and drive measurable growth.
• Conduct A/B testing and split testing to refine campaign elements, such as ad creatives, targeting, and bidding strategies.
• Monitor and report on campaign performance, providing regular updates to stakeholders and making data-driven recommendations.
• Stay up-to-date with industry trends, new advertising platforms, and best practices in performance marketing.
• Manage ad spend and budget allocation to ensure optimal performance and ROI.
• Provide training and support to the marketing team on performance marketing tools and strategies.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business, or a related field.
• 2-4 years of experience in performance marketing, digital advertising, or a related field.
• Proven track record of developing and managing high-performing paid media campaigns.
• Strong analytical skills with proficiency in tools like Google Analytics, Google Tag Manager, and Meta Business Suite.
• Experience with A/B testing and split testing to optimize campaign performance.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Ability to manage multiple projects and campaigns simultaneously with a focus on meeting deadlines and achieving results.
• Passion for data-driven decision-making and a commitment to continuous learning and improvement.

🛠️ Keahlian

Lowongan Terkait